About Me
With a background in consumer goods, I work across website design, print, product design, and packaging, helping brands communicate clearly while standing out in competitive markets. I am passionate about creating beautiful and functional designs. With a keen eye for detail and a love for craftsmanship, I have a strong understanding of production and materials, ensuring ideas are not only visually compelling but also practical and scalable. Feel free to browse through my portfolio and get in touch to discuss potential opportunities.
My Approach
I believe good design sits at the intersection of strategy, creativity, and execution. Each project begins with understanding the consumer, the product, and the commercial context. From there, I develop concepts that are visually strong, brand-aligned, and grounded in real-world constraints, whether that is manufacturing, cost, sustainability, or digital performance.
I enjoy working closely with teams, suppliers, and stakeholders to ensure the final outcome is both beautiful and effective.
Services
Brand Design
I provide end-to-end graphic design services that communicate your brand story with clarity and impact. From branding, print collateral, and digital assets to editorial design, I deliver visually compelling solutions that connect with audiences and elevate the overall brand experience.
Packaging Design
I create packaging solutions that not only protect and present products effectively but also enhance brand perception. By considering materials, sustainability, and visual impact, I design packaging that engages consumers, communicates brand values, and differentiates products in a competitive market.
Product Design
I help clients transform ideas into tangible, market-ready products that are both innovative and user-centered. From concept development and prototyping to production planning, I ensure each product balances functionality, aesthetics, and sustainability, meeting both business goals and user needs.
Digital Marketing
I design engaging digital campaigns, including email marketing (EDM), social media assets, and online visuals. I also track and analyse campaign performance, providing actionable insights to improve engagement, conversion rates, and ROI for clients looking to grow their online presence.
Website Design & UX
I apply UX principles to design intuitive, accessible, and engaging experiences across websites, digital platforms, and products. By focusing on user behaviour, testing, and iterative design, I help clients create experiences that increase satisfaction, loyalty, and overall effectiveness.
Marketing & Strategy
I work with clients to develop marketing strategies that drive measurable results. By combining market research, analytics, and creative insights, I identify opportunities, optimise campaigns, and craft strategies that strengthen brand presence, attract customers, and support business growth.