I enjoy identifying new business opportunities and developing strategies using user-centric principles. My expertise lies in analysing consumer behaviours through user experience and data-driven research to formulate go-to-market strategies and apply the learning to developing new products.

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My natural curiosity and interest in exploring new ideas and concepts have led me to develop a keen interest in research design and analysing complex systems and processes. I enjoy approaching challenges with a creative and critical mindset, always looking for fresh and innovative ways to make a positive impact on people's lives.

 

Collaboration is at the heart of my process. I enjoy researching and developing strategies through comprehensive analysis and devising actionable plans that empower team members to solve challenges collectively and creatively. In my experience, when the team collaborates with a shared passion and purpose, unexpected ideas often emerge, fostering learning and growth for the organisation.