I started my career in fashion and product design, working with global brands to bring physical products to life. Over time, my curiosity about design and storytelling led me to digital design, where I now help organisations create user-friendly, purpose-driven experiences.

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With experience across design, UX, product management, and human-centred design thinking, I bring a holistic lens to every project. I enjoy translating complex problems into simple, thoughtful solutions, whether it’s through in-depth user research, design facilitation, or building scalable product strategies.

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My experience includes:

• Research and insight synthesis

• Product strategy and agile delivery

• UX and UI design

• Design Thinking & User-Centred Design

• Visual & Brand Storytelling

• Workshop facilitation and stakeholder alignment
   

I believe great design happens through curiosity and collaboration. I enjoy working in multidisciplinary teams to explore and build solutions that truly resonate with everyday people.

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Outside work: I'm also a designer/maker, a proud cat mum to a ginger rescue who occasionally critiques my work.